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March 26, 2009
Quick Branding Tip
3 most important assets on the web are your name, image and brand statement or positioning (Your overall positioning is considered to be all cumulative body of all your published content).
If there is one rule of positioning, it is, examine frequently, adjust accordingly and publish, publish, publish. An effective positioning campaign can not be establish without content that is creatively developed and properly distributed.
Recent CMO (Chief Marketing Officer) Study: 62% are seeking breakthrough methods that are more effective than traditional media and print methods.
Top five methods:
- Regular updates to all web content
- Boutique web sites (not mirrors)
- Effective SEO, SES and SEM Management
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