- Poor planning of the overall design and architecture
- Lack of functionality
- Heavy image usage
- Heavy flash usage
- Failure to include effective appropriate meta data
- Poorly conceived navigation
- Lack of sufficient keyword-rich body text (content)
- Lack of code attributes
- Lack of or improper keywords and keyword phrases
- Lack of heading tags in paragraph hierarchy
- Lack of sufficient location and attractions information***
- No specialty satellite sites focused on presenting specific aspects of your hotel. (Not mirrored sites actual mini targeted sites)
More than 70% of hotel guests search the Internet to find a hotel before booking a room.
***Lack of sufficient location and attractions information. This information makes the property relevant in geo-centric searches.
Ciricillo advises hotels maintain a social index on their site and connect it to local convention centers, fairs, festivals, sporting events, community events, museums, famous restaurants, destination landmarks. etc.
Remember manage locally to effectively market globally, hotels are destination places......
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