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April 05, 2009
YouTube worlds 2nd largest search engine
Did you know YouTube is the 2nd largest search engine behind Google. Businesses effectively using online video to improve overall search engine rankings are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.
Tips to Improve your ranking with YouTube
- An accurate and descriptive title
- Make sure your description is just that - descriptive. It should be accurate and unique, and use complete sentences.
- Use Keyword Rich Descriptions and Tags
- Include the word "Video" in some of your titles because people do search for it.
- Use a link for the very first thing in your descriptions.
- Make sure and utilize your thumbnails.
- YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
- Encourage participation by enabling everything.
- Use meta data (Correctly!!!!!!)
- Use captions and subtitles
- Use Google Maps integration
It's best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views and ranking.
Also do not underestimate the simple fact that proper YouTube usage will actually help your rank in Google.
How many videos do you have on YouTube?
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